Stay visible whereverpeople search.
Buyers now find answers on Google, ChatGPT, Perplexity and Google's AI Overviews. We make sure your brand is the one they find, trust and cite.
Search optimisation for search engines and AI answers.
Technical optimisation
We make your site easy for search engines and AI crawlers to read, index and quote.
Content strategy
Content built around the real questions your buyers ask, written to rank and to be cited.
Platform-specific optimisation
Each AI platform finds and ranks sources differently. We tune for the ones your buyers use.
What each one covers.
| Aspect | SEO Search engine optimisation | GEO Generative engine optimisation | AEO Answer engine optimisation |
|---|---|---|---|
| Goal | Rank pages in search results | Get cited in AI-generated answers | Be chosen as the direct answer |
| Where it shows | Google and Bing results | ChatGPT, Perplexity, Gemini, AI Overviews | Featured snippets, voice assistants, AI answers |
| What matters | Keywords, backlinks, technical health | Authority, clear facts, being mentioned by trusted sources | Concise answers, FAQ and how-to formats |
| How it’s measured | Rankings, traffic, conversions | Citations and brand mentions in AI answers | Snippet wins and answer share |
| Content format | In-depth pages and guides | Well-structured, factual, easy to quote | Short, direct answers to specific questions |
From audit to strategy in five steps.
- 01
Visibility review
We check where you appear today in search results and AI answers.
- 02
Competitor analysis
We see who gets cited instead of you, and why.
- 03
Content gaps
We find the questions your buyers ask that you don’t answer yet.
- 04
Technical audit
We fix what stops search engines and AI crawlers from reading your site.
- 05
Custom strategy
A clear plan with priorities, timelines and the results to expect.
SEO focuses on ranking pages in search results. AI search optimisation also makes sure AI platforms understand your content and cite your brand in their answers. We do both together.
Technical fixes can show impact within weeks. Content and authority work usually builds over three to six months.
No one can guarantee placement. We improve the signals these platforms rely on and track your citations so you can see progress.
We track rankings and traffic as usual, plus how often your brand is mentioned or cited across the main AI platforms.
Yes. AI platforms lean heavily on pages that already rank well, so strong SEO is the foundation for AI visibility.
Growth starts here. Let's talk.
Tell us where you want to be found. We'll review your current visibility and come back with next steps.